Best practices
19 June 2025
Sustainable EU Tourism project - best practice: Andalusia
Best practices
19 June 2025
Coastal, maritime and inland water tourism
Cultural tourism
Rural tourism
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Andalusia, Spain, has implemented a comprehensive strategy to monitor and promote sustainable tourism through data-driven decision-making and stakeholder collaboration. By integrating diverse data sources and developing a unified set of sustainability indicators, the region is aligning its tourism practices with EU and global sustainability goals. This approach enhances resilience, supports informed policy-making, and fosters a culture of sustainability across the tourism sector.
Topics
Spain
Destination Management & Marketing Organisations
Local Authorities
Regional Authorities
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Specific types of tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Rural tourism
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Urban/city tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Governance of tourism destinations
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Improving statistics and indicators
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R&I on digital tools for tourism
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Tools for data on tourism
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Andalusia, Spain, has been recognised as a best practice by the Sustainable EU Tourism project for its pioneering efforts in sustainable tourism monitoring and management. Faced with the dual challenge of tourism pressure and the need for resilience, the Andalusian Regional Ministry of Tourism, Culture and Sport, along with Turismo Andaluz, launched a series of initiatives to integrate sustainability into tourism governance.
Between 2021 and 2024, Andalusia participated in the Tourism Sustainability Indicator Pilot project, collaborating with other Spanish regions and international partners to develop a standardised framework for measuring tourism sustainability. This includes integrating conventional and private data sources into a unified system, supported by the OECD and NECSTouR.
The region also developed a “Smart Data” platform, active since 1997, to provide accessible tourism data for stakeholders, and with a COVID-19 crisis dashboard to guide recovery strategies. These tools have transformed policy-making by enabling data-informed decisions and fostering a culture of sustainability.
Turismo Andaluz is also deeply committed to continuous learning and international collaboration. It leads the Digital Transformation Subgroup of the “Together for EU Tourism (T4T)” Expert Group and actively participates in projects such as MITOMED+, the UNWTO Working Group on Measuring Sustainable Tourism, and NECSTouR. These efforts help promote data-driven destination management and interregional cooperation for sustainable tourism.
Andalusia demonstrates how the development of a comprehensive set of indicators can drive a data-driven approach to policy-making and a holistic approach to tourism assessment. This best practice offers a highly replicable model for integrating sustainability indicators into tourism strategies, enhancing resilience, and fostering informed decision-making across diverse destinations.
For more details on the key challenges the destination has faced, and the solutions implemented to address them, please refer to the attached document.
#Destination management #Sustainable tourism #Innovation in tourism #Tourism sustainability indicators #Tourism indicators #Stakeholder engagement
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