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Transforming tradition into olive oil tourism

Best practices

02 September 2024

Transforming tradition into olive oil tourism

Ecotourism

Rural tourism

Best practices, peer learning and networking

+30 more

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An illustrative photo of grass field.

The EU co-funded project highlights Tierras de Jaén in Andalucía, Spain, a family firm that combines premium olive oil production with innovative olive oil tourism to promote sustainability and authenticity.
 

Authors

STAY project

Related Organisation(s)

ADERE-PG

Association of Private Farming of the CR

BC Naklo

COAG-Jaén

ERASMUS+

European Landowners Organization

European Union

Italian Farmers Confederation

On Projects Advising

Topics
Geographical descriptors

Spain

Organisation Type

Academic/Research and VET Institutions

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Financial Institutions and Investors

International Organisations

Media/Travel Journalist Organisations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Ecotourism

    • Rural tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Skills needs for twin transition

    • Sustainable mobility

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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In 2022, the project, which receives co-funding from the EU, is investigating a case study about Tierras de Jaén, a fifth-generation family firm in the heart of Andalucía, Spain, that offers a distinctive fusion of history and innovation under the leadership of Fernando López García. In addition to producing premium extra virgin olive oil (EVOO) at their ancestral farm, Cortijo Las Huertas, the López García family has been leading the way in olive oil tourism since 2018. Under the auspices of Tierras de Jaén Olive Oil, S.L., the agrotourism endeavour provides guests with an opportunity to fully engage with the olive oil culture through guided tours of the historic olive mill and lodging in contemporary yet rustic rural settings. Tierras de Jaén embodies the changing travel industry with its strong emphasis on sustainability, authenticity, and creating an exceptional experience.

#Sustainable tourism #Agro tourism #Handbooks and guidelines

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