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Digital intensity in EU tourism and hospitality sectors

Data

21 August 2024

Digital intensity in EU tourism and hospitality sectors

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of an aerial view of a resort with a lake in the foreground.

According to statistics, about half of EU SMEs in the accommodation and food services sector reach very low digital intensity.

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Eurostat

Topics
Geographical descriptors

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Türkiye

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Other accommodation

    • Other food and beverage services

    • Other holiday reservation services

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Tour operator activities

    • Travel agency activities

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In 2022, according to the eurostat, 53.2% of accommodation and food service businesses in the EU achieved a basic level of digital intensity. However, this falls approximately 40% below the EU’s 2030 target. On the other hand, for travel agencies, tour operators, and related reservation services, the digital intensity stood at 92.5%. Notably, the proportion of accommodation and food service businesses with a very low level of digital intensity varied significantly across EU countries, ranging from 79.7% in Greece to 15.7% in Denmark. To meet the EU’s goal by 2030, enterprises should intensify their digital transformation efforts.

#Tourism indicators #Innovation in tourism

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