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Growth of online platform bookings in EU tourism

Data

21 August 2024

Growth of online platform bookings in EU tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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According to statistics, in 2023, more than 678 million guest nights in the EU were booked via online platforms, marking a 13.8% increase from 2022 and a 32.6% rise from 2019.

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Eurostat

Topics
Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Iceland

Ireland

Italy

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Switzerland

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Holiday Housing / Apartments and other short stay accommodation

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According to Eurostat, in 2023, more than 678 million guest nights were spent in accommodation booked via online collaborative economy platforms such as Airbnb, Booking, Expedia Group, and Tripadvisor. This represents a 13.8% increase compared to 2022 and a substantial 32.6% increase compared to 2019. France accounted for the highest share of guest nights (22.5%), followed by Spain (19.5%). These figures indicate that platform tourism has rebounded and is now surpassing pre-pandemic levels, despite the significant impact of the Covid-19 pandemic on the tourism sector between 2020 and 2022.

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