Data
21 August 2024
Italian holiday trips trends: Seaside, cities, and more
Data
21 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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According to statistics, in 2023, seaside and cruises accounted for 50 out of every 100 holiday trips within Italy.
Italian National Institute of Statistics
Topics
Italy
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Improving statistics and indicators
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Innovative tourism services
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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In 2023, Istat’s data revealed that the most favored destination for all trips within Italy was the seaside and cruises, accounting for 50.0 out of every 100 holiday trips. When it came to international travel, cities were the top choice, making up 78.0 out of every 100 holiday trips. Conversely, the least popular destinations within Italy were the countryside, lakes, and rivers, with only 13.7 out of every 100 holiday trips. For international travel, mountains, hills, and highlands were less popular, with only 14.3 out of every 100 holiday trips. These preferences have remained consistent over the years, indicating a strong trend in tourist choices. The Italian National Institute of Statistics, Istat, offers more data through its free statistical database. This database is automatically updated and allows users to select specific criteria and explore holiday trips for pleasure or leisure by the main destination.
#Tourism indicators
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