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Seasonality of tourism demand in European destinations

Data

22 August 2024

Seasonality of tourism demand in European destinations

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Tourism indicators show that in 2022, the average tourism seasonality in EU countries was 0.45%, with Croatia, Bulgaria, and Italy experiencing higher seasonality, while Finland, Malta, and Germany had the lowest

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European Commission

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Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Camping grounds, recreational vehicle parks and trailer parks

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Other accommodation

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In 2022, the EU Tourism Dashboard reported an average level of tourism seasonality among EU countries at 0.45%. Some countries are more vulnerable to demand shocks due to unbalanced concentrations of tourism activity throughout the year. For instance, Croatia (0.73%), Bulgaria (0.59%), and Italy (0.51%) experience higher seasonality. On the other hand, Finland (0.35%), Malta (0.36%), and Germany (0.37%) exhibit the lowest temporal concentration of tourism demand, indicating low seasonality. While most EU countries hover around the average level of seasonality, destinations with significantly larger values should consider strategies to mitigate potential negative impacts on socio-economic resilience.

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