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Trends in hotel occupancy: Greece and its competitors

Data

21 August 2024

Trends in hotel occupancy: Greece and its competitors

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+16 more

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An illustrative photo of houses near the sea.

Greece consistently ranks among the top three destinations in terms of hotel occupancy during the peak season, reflecting a stable trend in tourist preferences.

Publishing org

Association of Greek Tourism Enterprises

Topics
Geographical descriptors

Croatia

Cyprus

France

Greece

Italy

Portugal

Spain

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Hotel and similar accommodation

Share

Greece is a strong contender in the hotel and similar accommodations sector, ranking third among seven competitors in terms of net occupancy rate during the peak season months of July and August 2023, with rates of 78.4% and 82.9% respectively. Cyprus leads the pack with an impressive 96.7% occupancy in July and an even higher 100.9% in August. On the other end of the spectrum, France recorded the lowest net occupancy rates for both months, with 59.5% in July and 68.0% in August. This pattern mirrors the trend observed in 2019, where Croatia led, Greece took the third spot, and France lagged behind, indicating a consistent preference among tourists for certain destinations. For more comprehensive data, the Greek Tourism Analytics Dashboard (GTAD) by the Institute of the Association of Greek Tourism Enterprises (INSETE) offers a public statistical database that is freely accessible and customizable to suit individual requirements.

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