Knowledge documents
30 August 2024
Austrian tourism acceptance: Survey results and trends
Knowledge documents
30 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The Austrian Federal Ministry of Labour and Economy's latest survey reveals that the Tourism Acceptance Index among Austrians was 75 in 2023, slightly down from previous years, with both positive and negative factors influencing this perception.
Austrian Federal Ministry of Labour and Economy
Topics
Austria
Academic/Research and VET Institutions
Consumer / tourist organisation
Destination Management & Marketing Organisations
Financial Institutions and Investors
Local authorities
National authorities
Regional authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Austrian Federal Ministry of Labour and Economy publishes survey results aimed at measuring the acceptance of tourism among the Austrian population. This study examines how Austrians generally perceive and feel about tourism, considering its impact on public transport, the economy, the labour market, agriculture, the environment, recreational infrastructure, and social well-being. First commissioned in 2020, this survey was repeated in 2021, 2022, and 2023, with data collected throughout each year. The latest report, published in April 2024, reveals that out of 2,439 Austrians surveyed in 2023, the Tourism Acceptance Index (TA) was 75 points on a scale of 0 to 100. This compares to a TA value of 76 in 2022 and 78 in both 2021 and 2020.
Tourism acceptance is positively influenced by factors such as economic strengthening, job creation, infrastructure development, sustainability, nature conservation, and cultural exchange, all of which contribute to an increase in the TA index. Conversely, the TA is negatively affected by environmental harm, reduced personal safety, overcrowding, and other issues, which, despite the still high TA level, have a negative impact. For more insights, follow the attached link on the left-hand side of the platform (The original piece available only in German).
#Tourism indicators #Reports
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