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Austria’s national tourism strategy: Guidelines for sustainable development

Policy

15 August 2024

Austria’s national tourism strategy: Guidelines for sustainable development

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Austria’s 2019 tourism strategy: A roadmap for sustainable tourism development through digital transformation, cooperation, and statistical indicators.

Publishing org

Federal Ministry Republic of Austria

Topics
Geographical descriptors

Austria

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Sustainable mobility

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Austria’s tourism sector is celebrated for its robust success, driven by its natural beauty, rich cultural heritage, and high-quality services. The country’s impressive rankings in global tourism statistics reflect its strength, with approximately 45 million arrivals and 150 million overnight stays annually. Despite this success, there is a growing recognition that ongoing innovation and adaptation are essential. The "Plan T" Master Plan for Tourism marks a significant step towards ensuring Austria's future in tourism by integrating sustainability into every aspect of the sector. Developed with extensive input from industry stakeholders, "Plan T" sets out strategic goals and guidelines aimed at maintaining Austria's competitive edge while fostering long-term sustainability.

The plan not only outlines strategic objectives but also introduces an annual action plan to address evolving challenges such as digitalization and workforce recruitment. By emphasizing the continuous development of tourism policies and practices, "Plan T" ensures that Austria remains on track to become the most sustainable tourism destination globally. The ongoing engagement of stakeholders and the plan's adaptability will be key to its success, positioning Austria as a leader in responsible and innovative tourism management.

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.

#Sustainable tourism #Tourism development #Sustainable tourism planning #Adaptation strategies

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Austria’s national tourism strategy
English
(4.48 MB - PDF)
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