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Promoting sustainable marketing: Highlights from the Final SUSTOUR event

Event resources

27 August 2024

Promoting sustainable marketing: Highlights from the Final SUSTOUR event

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+19 more

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An illustrative photo of a brown wooden boat moving towards a mountain

The Sustainability Marketing Panel at the Final SUSTOUR Event provided insights into effectively marketing sustainability in tourism, helping businesses promote their eco-friendly practices to consumers.

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Authors

Travelife for Tour Operators and Travel Agents

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Consumer / tourist organisation

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

International Organisations

Networks and Federations / Confederations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Skills needs for twin transition

    • Tourism strategies

    • Training opportunities

  • Business activities

    • Other holiday reservation services

    • Tour operator activities

    • Travel agency activities

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The Sustainability Marketing Panel was part of the Final SUSTOUR Event held on September 13-14, 2023, in Cascais, Portugal. This event concluded a 3-year EU-COSME funded project aimed at empowering European tour operators and travel agents for a sustainable future. The panel featured an expert keynote and best practice presentations on how to effectively market sustainability in tourism. This initiative assists businesses in conveying their sustainable practices to consumers, promoting environmentally and socially responsible travel choices.

#Sustainable tourism #Webinars

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