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Visit Sweden 2024 webinar on tourism marketing trends

Event resources

30 October 2024

Visit Sweden 2024 webinar on tourism marketing trends

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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The recording of Visit Sweden’s Inspirational Webinar 2024, held on September 19, offers key insights into the latest trends in communication and marketing within the Swedish tourism industry

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Publishing org

Visit Sweden

Topics
Geographical descriptors

Sweden

Organisation Type

Academic/Research and VET Institutions

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

Local authorities

National authorities

Regional authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Coordinated information on travelling

    • Governance of tourism destinations

    • Tourism strategies

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

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The recording of Visit Sweden’s Inspirational Webinar 2024, held on September 19, delves into the latest trends in communication and marketing within the Swedish tourism sector. The webinar emphasized the importance of creative communication, the role of generative AI, and the preferences of Generation Z. Additionally, industry experts presented successful case studies and strategies for building a strong brand image. This webinar aims to equip tourism professionals with valuable knowledge and inspiration (The original piece available only in Swedish).

#Tourism development #Innovation in tourism #Webinars

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