Policy
08 October 2024
Visit Sweden’s 2025 Marketing Plan: Promoting sustainable and conscious travel
Policy
08 October 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Visit Sweden’s 2025 marketing plan aims to promote Sweden as a sustainable travel destination through strategic B2C and B2B initiatives.
Visit Sweden
Topics
Sweden
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Cross-border travelling
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Sustainable mobility
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Visit Sweden’s 2025 marketing plan, updated in September 2024, focuses on promoting Sweden as an attractive and sustainable travel destination. The plan includes a mix of B2C and B2B strategies, emphasizing quality over quantity in marketing activities. Key initiatives include global PR campaigns, continuous presence in relevant channels, and collaboration with travel industry partners to enhance Sweden’s brand promise of "Together towards more conscious travel".
For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform (The original piece available only in Swedish).
#Sustainable destinations #Cross-regional cooperation #Tourism development #Destination management
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