Event resources

13 June 2025

Workshop resources "Unbalanced Rollercoaster: EU Tourism tools for a Smoother Ride"

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+65 more

The “Together for EU Tourism” (T4T) Expert Group has organised on 27 May 2025 a hybrid event, in order to tackle the present challenges and innovative solutions related to unbalanced tourism in the EU. This event brought together a diverse group of experts from various European destinations and authorities to share their knowledge and experiences.

The objectives of the event were to:
-    Dive into the Concepts: Discuss the different types and concepts of unbalanced tourism and its implications
-    Explore Causes and Impacts: delve into the environmental, social, cultural and economic impacts, social media and influencers impacts and the role of destinations management
-    Learn from Case Studies: Present solutions from different types of destinations (such as urban and non-urban areas) who are successfully addressing unbalanced tourism
-    Gain Expert Insights: Share insights, tools and recommendations by leading experts in the field.

For more details on the discussion and key conclusions, check out the Webinar Summary.

Please find below the webinar's recording, the webinar's summary and all the related presentations.

Authors

TTP team

Topics

Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

Specific types of tourism
- Adventure tourism
- Coastal, maritime and inland water tourism
- Cultural tourism
- Ecotourism
- Education tourism
- Festival tourism
- Gastronomy tourism
- Health and medical tourism
- MICE tourism
- Mountain tourism
- Religious tourism
- Rural tourism
- Sports tourism
- Urban/city tourism
- Wellness tourism

Transition Pathway Strategic Areas
- Accessible tourism services
- Best practices, peer learning and networking
- Changes in tourism demand and opportunities
- Circularity of tourism services
- Coordinated information on travelling
- Cross-border travelling
- Digitalisation of tourism SMEs and destinations
- Equal and fair tourism jobs
- Funding and support measures
- Governance of tourism destinations
- Green Transition of Tourism Companies and SMEs
- Improving formal education
- Improving statistics and indicators
- Innovative tourism services
- Multimodal travelling
- Online visibility of tourism offer
- Pact for skills
- Promoting PEF/OEF methods for tourism
- R&I on climate-friendly tourism
- R&I on digital tools for tourism
- Short-term rentals
- Skills needs for twin transition
- Sustainable mobility
- Tools for data on tourism
- Tourism strategies
- Training opportunities
- Well-being of residents

Business activities
- Activities of amusement parks and theme parks
- Activities of associations and other organisations supporting tourism
- Air passenger transport
- Camping grounds, recreational vehicle parks and trailer parks
- Events catering and other food services
- Festivals, cultural and entertainment activities
- Gardens and nature reserves activities
- Holiday Housing / Apartments and other short stay accommodation
- Hotel and similar accommodation
- Mobile beverage services
- Mobile food services
- Museums
- Operation of historical sites
- Other
- Other accommodation
- Other amusement and recreation activities
- Other food and beverage services
- Other holiday reservation services
- Other tourism transportation activities
- Rail Passenger transport
- Recreational and sport activities
- Restaurants, cafes and bars (Food and Beverage serving activities)
- Road passenger transport
- Tour operator activities
- Travel agency activities
- Water (sea, coastal and inland) passenger transport