Event resources
13 August 2024
Webinar “How to use efficiently digital tools in Tourism?”
Event resources
13 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The Digital subgroup of the Commission expert group “Together for EU Tourism” (T4T) has organised a webinar on the efficient use of digital tools in the tourism sector on 3 July 2024 via Webex.
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Accessible tourism services
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Best practices, peer learning and networking
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Coordinated information on travelling
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Digitalisation of tourism SMEs and destinations
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Innovative tourism services
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Multimodal travelling
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R&I on digital tools for tourism
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Sustainable mobility
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Tools for data on tourism
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The webinar aimed to showcase concrete examples of successful use of digital tools for smart tourism management, highlighting how innovative approaches and bold adoption of new technologies have reshaped the sector, while also exploring real world case studies that demonstrate the transformative impact of digital solutions on enhancing visitor experiences, optimizing resource allocation, and driving sustainable tourism growth.
The webinar brought together representatives from Ljubljana Tourism, Toleranca Marketing, EONA-X, Murmuration, SEGITTUR, Dublin City Tourism Unit and the Data Appeal Company who discussed and presented successful examples relating to:
- Measuring the impact of events: the session explored methodologies and tools for quantifying the economic, social, and environmental impacts of tourism events, providing attendees with practical frameworks to assess and optimize event outcomes effectively.
- Visualising tourism management: Delving into data visualization techniques and digital platforms, the session illustrated how graphical representations can aid in understanding visitor flows, resource allocation, and market trends, empowering tourism professionals to make informed decisions for sustainable growth and enhanced visitor experiences.
More information about the main discussion points and key conclusions of the webinar are presented in the Webinar Summary.
Below you can also find the final agenda and the presentations made by speakers during the webinar.
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