Event resources

15 July 2025

Webinar resources "Connecting Europe: Multimodal Travel for Sustainable Tourism"

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+65 more

The Digital subgroup of the Commission expert group “Together for EU Tourism” (T4T) has organised a webinar on Multimodal Ticketing on 27 June 2025 via Webex.

Authors

TTP team

Topics

Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

Specific types of tourism
- Adventure tourism
- Coastal, maritime and inland water tourism
- Cultural tourism
- Ecotourism
- Education tourism
- Festival tourism
- Gastronomy tourism
- Health and medical tourism
- MICE tourism
- Mountain tourism
- Religious tourism
- Rural tourism
- Sports tourism
- Urban/city tourism
- Wellness tourism

Transition Pathway Strategic Areas
- Accessible tourism services
- Best practices, peer learning and networking
- Changes in tourism demand and opportunities
- Circularity of tourism services
- Coordinated information on travelling
- Cross-border travelling
- Digitalisation of tourism SMEs and destinations
- Equal and fair tourism jobs
- Funding and support measures
- Governance of tourism destinations
- Green Transition of Tourism Companies and SMEs
- Improving formal education
- Improving statistics and indicators
- Innovative tourism services
- Multimodal travelling
- Online visibility of tourism offer
- Pact for skills
- Promoting PEF/OEF methods for tourism
- R&I on climate-friendly tourism
- R&I on digital tools for tourism
- Short-term rentals
- Skills needs for twin transition
- Sustainable mobility
- Tools for data on tourism
- Tourism strategies
- Training opportunities
- Well-being of residents

Business activities
- Activities of amusement parks and theme parks
- Activities of associations and other organisations supporting tourism
- Air passenger transport
- Camping grounds, recreational vehicle parks and trailer parks
- Events catering and other food services
- Festivals, cultural and entertainment activities
- Gardens and nature reserves activities
- Holiday Housing / Apartments and other short stay accommodation
- Hotel and similar accommodation
- Mobile beverage services
- Mobile food services
- Museums
- Operation of historical sites
- Other
- Other accommodation
- Other amusement and recreation activities
- Other food and beverage services
- Other holiday reservation services
- Other tourism transportation activities
- Rail Passenger transport
- Recreational and sport activities
- Restaurants, cafes and bars (Food and Beverage serving activities)
- Road passenger transport
- Tour operator activities
- Travel agency activities
- Water (sea, coastal and inland) passenger transport

The webinar aimed to raise awareness around two key elements of sustainable tourism strategy in the European context:

How can multimodal ticketing systems simplify sustainable travel and reduce reliance on private cars and short-haul flights?
What role can EU policy, technology providers, and tourism operators play in enabling a more integrated and user-friendly travel experience?

The webinar gathered representatives from Transport & Environment, Rail Europe, the European Travel Commission, DG MOVE, BEUC, Amadeus, SNCF Group, and ECTAA to discuss and showcase best practices, with the objective to:

Raise awareness of how integrated ticketing and multimodal travel can support the decarbonisation of tourism
Highlight the importance of digital infrastructure, data sharing, and regulatory alignment in enabling seamless travel
Provide guidance to tourism and transport stakeholders on implementing effective multimodal strategies
Showcase best practices that inspire new approaches to sustainable travel planning and policy

More information about the main discussion points and key conclusions of the webinar are presented in the Webinar Summary.

Below you can also find the final agenda, the recording and the presentations made by speakers during the webinar.