Expected Outcome:

The proposal is expected to help public understanding and awareness of the use of alternative proteins produced through biotechnology and to contribute to counteracting misinformation in this area. It should support, as appropriate, educational interventions and information dissemination on the transition towards diets based on alternative protein sources, in particular those derived from biotechnology. The proposal should also address which (new) food products offer market opportunities and where the potential of their production is and which accompanying measures (hygienic conditions, dissemination campaign, etc.) are necessary so that consumers are aware and open to include alternative proteins produced through biotechnology in their diets.

Scope:

This call supports the creation of science-based communication strategies to inform citizens about the benefits, safety, and sustainability of alternative proteins. Projects should explore citizens’ perceptions, behaviors, and dietary choices, and use that insight to design educational interventions, media campaigns, and technical materials that are accessible and engaging.

In total, one project will be funded, with the European Union providing the funding.

Budget per project: Around € 2.000.000,00

Call deadline:  16 September 2025, 17.00 CET

Funding rate 

• CSA: 100% (profit and non-profit) - TRL none