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Celebrating excellence in sustainable tourism: Best Tourism Villages 2024

Knowledge documents

01 January 2025

Celebrating excellence in sustainable tourism: Best Tourism Villages 2024

Adventure tourism

Cultural tourism

Ecotourism

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An illustrative photo of a wooden table sitting on a lush green field.

UN Tourism recognised 55 rural communities as Best Tourism Villages 2024 for their excellence in sustainable tourism and community development, aiming to boost visibility, attract investments, foster sustainable growth, and promote knowledge sharing and capacity building.

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UNWTO

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Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Consumer / tourist organisation

Destination Management & Marketing Organisations

Financial Institutions and Investors

Local authorities

Media/Travel Journalist Organisations

National authorities

Regional authorities

  • Specific types of tourism

    • Adventure tourism

    • Cultural tourism

    • Ecotourism

    • Festival tourism

    • Rural tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Governance of tourism destinations

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

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In November 2024, UN Tourism announced the Best Tourism Villages 2024, recognising 55 rural communities for their excellence in sustainable tourism and community development. These villages, selected from over 260 applications across more than 60 UN Tourism Member States, are celebrated for preserving cultural and natural heritage, promoting local traditions, and fostering economic and social sustainability.

In Europe, 14 destinations were recognised in countries such as Austria, Cyprus, Greece, Italy, Portugal, Spain, Switzerland, Türkiye, and Ukraine. By establishing a network of Best Tourism Villages, UN Tourism aims to boost the visibility of rural destinations, attract more visitors and investments, create opportunities for sustainable growth, and provide a platform for knowledge sharing and capacity building to help other villages and rural destinations adopt similar strategies.

#Destination management #Sustainable tourism #Cultural preservation #Tourism development #Ecotourism #National parks #Forests #Reports

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