The tourism industry faces various crises, including natural disasters, pandemics, political instability, and economic downturns, which can disrupt operations and cause significant financial losses. Well-structured guidelines are essential for providing businesses with a clear roadmap to anticipate, mitigate, prepare for, and respond to such crises, minimising disruptions and ensuring faster recovery. These guidelines promote uniformity and coherence across the sector, enabling businesses of all sizes to follow standardised procedures, which enhances overall resilience and facilitates better coordination during crises.

Particularly for SMEs, which often lack the resources and expertise to create comprehensive crisis management plans, these guidelines serve as a crucial foundation. They empower smaller businesses to develop tailored strategies, helping to level the playing field within the tourism ecosystem.