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Croatia’s tourism booms in 2024: Record visitors, revenue, and focus on sustainability

Knowledge documents

26 September 2024

Croatia’s tourism booms in 2024: Record visitors, revenue, and focus on sustainability

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Croatia’s tourism saw significant growth in 2024, with increased visitors, overnight stays, and revenue, while emphasizing sustainable and premium experiences.

Publishing org

Ministry of Tourism and Sport of the Republic of Croatia

Topics
Geographical descriptors

Croatia

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Accessible tourism services

    • Coordinated information on travelling

    • Governance of tourism destinations

    • Green Transition of Tourism Companies and SMEs

    • Improving statistics and indicators

    • Short-term rentals

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Croatian Ministry of Tourism and Sports’ report for January to August 2024 highlights a robust tourism performance, with 16.85 million visitors marking a 4% increase from 2023. Overnight stays reached 89.52 million, up by 1%, and projected revenue from foreign tourists is €15.2 billion, a 4% rise. Hotel occupancy was at 95.1%, campsites at 89.1%, and private accommodations at 72.4%. The top markets for tourist arrivals were Germany, Croatia, Slovenia, Austria, and Poland. The report also emphasizes the importance of sustainable and inclusive tourism, focusing on premium experiences in nature, gastronomy, culture, and lifestyle (The original piece available only in Croatian).

#Sustainable tourism #Adaptation strategies #Reports

Documents

Analysis of the results of the tourist year 2024
English
(3.9 MB - PDF)
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