Knowledge documents
12 September 2024
Digital transformation in European tourism: An in-depth analysis of challenges and opportunities for SMEs
Knowledge documents
12 September 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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A study on the digital transformation in tourism emphasizes the crucial role of digitalization in enhancing the competitiveness of European tourism SMEs and highlights the importance of collaborative innovation in the industry.
Aalborg University, Denmark
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Destination Management & Marketing Organisations
Industry Associations and Chambers of Commerce
International Organisations
Networks and Federations / Confederations
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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R&I on digital tools for tourism
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Tools for data on tourism
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Commissioned by the European Commission’s EASME in 2018, the report provides an in-depth analysis of the digital transformation within the tourism industry. It examines the rise of the digital economy and its impact on tourism SMEs, the challenges and opportunities of digitalisation, and the varying levels of digital adoption across Europe. The report also discusses the need for coordinated efforts to foster an innovative digital culture in tourism SMEs to ensure European destinations remain globally competitive.
For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.
#Innovation in tourism #Empowerment
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