Knowledge documents
09 July 2025
European travel outlook 2025: Insights from Amadeus & UN Tourism
Knowledge documents
09 July 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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A new report by Amadeus and UN Tourism provides a comprehensive analysis of European travel trends, including passenger traffic, hospitality metrics, top destinations, and projections through September 2025.
Amadeus Hospitality
UN Tourism
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Improving statistics and indicators
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Online visibility of tourism offer
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Share
Amadeus and UN Tourism have released Travel Insights 2025 – Focus on Europe, a report presenting data on travel trends from May 2023 to April 2025, with projections through to September 2025. The report analyses air passenger volumes, hotel performance indicators, and destination popularity across Europe. It identifies consistent growth in the hospitality and tourism sectors, highlights high-performing destinations, and outlines emerging travel routes. The findings indicate continued development within the European travel industry.
The report is available free of charge and can be accessed via the provided link following registration.
#Travel technology #Tourism indicators #Sustainable tourism #Smart destinations #Reports
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