Knowledge documents
20 August 2024
Global destination marketing trends for 2024
Knowledge documents
20 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+35 more
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The report outlines 2024 destination marketing trends, emphasizing strategic shifts, sustainability, and emerging technologies.
Sojern, Inc.
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic/Research and VET Institutions
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Financial Institutions and Investors
International Organisations
Media/Travel Journalist Organisations
NGOs / Non-profits
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Mountain tourism
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Rural tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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Innovative tourism services
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Tools for data on tourism
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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A report by the Digital Tourism Think Tank and Sojern provides a global overview of 2024 destination marketing trends and strategies. Conducted from April to September 2023, it uses surveys, expert insights, and case studies to explore evolving digital marketing decisions amid global disruptions and technological advancements. Key findings include strategic shifts, sustainability’s influence, and emerging technologies’ role, stressing the need for Destination Marketing Organizations to adapt to economic and societal changes. Published in November 2023, the report is freely accessible.
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