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Modernising Sweden’s tourism statistics: A transaction data approach

Knowledge documents

08 July 2025

Modernising Sweden’s tourism statistics: A transaction data approach

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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The OECD case study highlights how Sweden is using transaction data to improve the accuracy, efficiency, and regional relevance of its domestic tourism statistics.

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Publishing org

OECD

Topics
Geographical descriptors

Sweden

Organisation Type

Academic / Research and VET Institutions

Destination Management & Marketing Organisations

International Organisations

National authorities

Regional Authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Improving statistics and indicators

    • Innovative tourism services

    • Tools for data on tourism

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

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The OECD (Organisation for Economic Co-operation and Development) case study, published on 25 June 2025, examines how Sweden is leveraging transaction data from Visa and Mastercard to regionalise its Tourism Satellite Account (TSA) and enhance the measurement of domestic tourism expenditure. This approach improves the accuracy and timeliness of tourism statistics while reducing reliance on traditional survey methods. It also supports more informed regional tourism policy and planning by providing detailed, location-specific insights. The case highlights the potential of alternative data sources to modernise tourism monitoring and improve cost-efficiency.

#Tourism indicators #Innovation in tourism #Destination management 

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