Knowledge documents
02 July 2025
Saarland tourism in numbers: Shaping the future of hotel market
Knowledge documents
02 July 2025
Adventure tourism
Coastal, maritime and inland water tourism
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Launched in 2004, the Sparkassen-Tourismusbarometer Saarland is a continuous monitoring tool that analyses tourism trends, investment impacts, and regional developments in Saarland to support data-driven decision-making and marketing strategies.
Saarland Ministry of Economic Affairs
dwif-Consulting GmbH
Finanzgruppe Sparkassenverband Saar
Topics
Germany
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Governance of tourism destinations
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Improving statistics and indicators
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Sparkassen-Tourismusbarometer Saarland (Saarland Savings Banks Tourism Barometer) is an annual report that monitors and analyses tourism development in Saarland and its districts. Established in 2004, it is a joint initiative of the Finanzgruppe Sparkassenverband Saar and the Saarland Ministry of Economic Affairs, supported by dwif-Consulting GmbH.
The 2024 edition, titled "Investitionen gestalten Zukunft – Perspektiven für den Hotelmarkt" ("Investments Shape the Future – Perspectives for the Hotel Market"), highlights:
- A record 3.25 million overnight stays in 2023, despite numerous challenges and uncertainties in 2024
- A strong focus on strategic investment and innovation in the hospitality sector
The barometer provides practical recommendations for improving infrastructure, marketing, and competitiveness, while also identifying structural changes and early warning signs.
As a continuous monitoring tool, the report supports temporal, regional, and sector-specific comparisons, making it a valuable resource for strategic decision-making and marketing in the tourism sector.
#Tourism development #Tourism indicators #Reports
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