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Swiss Tourism in Figures 2023: Comprehensive industry overview

Knowledge documents

28 March 2025

Swiss Tourism in Figures 2023: Comprehensive industry overview

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+41 more

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An illustrative photo of brown wooden houses near green trees and mountains.

The publication “Swiss Tourism in Figures”, published by the Swiss Tourism Federation, offers a compact and clear summary of the most important key figures for Swiss tourism.

Publishing org

Swiss Tourism Federation

Topics
Geographical descriptors

Switzerland

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Governance of tourism destinations

    • Improving statistics and indicators

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Swiss Tourism in Figures 2023 report, published by the Swiss Tourism Federation in July 2024, provides a comprehensive overview of the Swiss tourism industry's performance in 2023. It includes data on visitor numbers, accommodation statistics, economic impacts, tourism infrastructure, formal education, and sustainability metrics. The report also covers trends in domestic and international tourism, as well as spending patterns (The original piece available only in German). 

#Tourism indicators #Tourism development #Economic diversification #Reports 

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