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Towards a smarter tourism sector: Austria’s data space case study

Knowledge documents

07 July 2025

Towards a smarter tourism sector: Austria’s data space case study

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a tram going near a big white building.

The OECD case study highlights Austria’s National Tourism Data Space as a key initiative for advancing digitalisation, innovation, and sustainability in tourism through secure, cross-sector data sharing.

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Publishing org

OECD

Topics
Geographical descriptors

Austria

Organisation Type

Academic / Research and VET Institutions

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

National authorities

Regional Authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Improving statistics and indicators

    • Tools for data on tourism

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The OECD case study, published on 25 June 2025, examines the Austrian National Tourism Data Space—an initiative aimed at enhancing the digitalisation, resilience, and sustainability of Austria’s tourism sector. It facilitates secure and efficient data sharing across tourism and related sectors such as energy, mobility, and culture. The initiative enables the integration of regional data into a unified national asset, significantly improving accessibility and fostering innovation. It also addresses challenges related to data quality, digital competence, and governance, with a long-term objective of aligning with the European Tourism Data Space.

#Tourism indicators #Travel technology #Innovation in tourism #Reports 

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