Knowledge documents
27 August 2024
Transforming travel: AI’s role in bridging the gap between expectations and reality
Knowledge documents
27 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+41 more
Login / create an account to be able to react
-
2
The McKinsey & Company and Skift Research report explores AI’s potential to enhance the travel industry by bridging gaps between travelers’ expectations and actual experiences.
Skift
McKinsey & Company
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Industry Associations and Chambers of Commerce
International Organisations
Networks and Federations / Confederations
NGOs / Non-profits
SMEs (a company with less than 250 employees)
-
Specific types of tourism
-
-
Adventure tourism
-
Coastal, maritime and inland water tourism
-
Cultural tourism
-
Ecotourism
-
Education tourism
-
Festival tourism
-
Gastronomy tourism
-
Health and medical tourism
-
MICE tourism
-
Mountain tourism
-
Religious tourism
-
Rural tourism
-
Sports tourism
-
Urban/city tourism
-
Wellness tourism
-
-
Transition Pathway Strategic Areas
-
-
Digitalisation of tourism SMEs and destinations
-
Innovative tourism services
-
Tourism strategies
-
-
Business activities
-
-
Activities of amusement parks and theme parks
-
Activities of associations and other organisations supporting tourism
-
Air passenger transport
-
Camping grounds, recreational vehicle parks and trailer parks
-
Events catering and other food services
-
Festivals, cultural and entertainment activities
-
Gardens and nature reserves activities
-
Holiday Housing / Apartments and other short stay accommodation
-
Hotel and similar accommodation
-
Mobile beverage services
-
Mobile food services
-
Museums
-
Operation of historical sites
-
Other
-
Other accommodation
-
Other amusement and recreation activities
-
Other food and beverage services
-
Other holiday reservation services
-
Other tourism transportation activities
-
Rail Passenger transport
-
Recreational and sport activities
-
Restaurants, cafes and bars (Food and Beverage serving activities)
-
Road passenger transport
-
Tour operator activities
-
Travel agency activities
-
Water (sea, coastal and inland) passenger transport
-
Share
Published in September 2023, the report by McKinsey & Company and Skift Research explores the transformative impact of artificial intelligence on the travel industry. Through executive interviews and collaborative research, it identifies the disparity between travelers’ expectations and their actual experiences, often caused by operational inconsistencies. The report emphasizes AI’s potential to bridge this gap by improving service delivery, optimizing operations, and personalizing customer interactions. It aims to inspire travel companies to rethink their business models, achieve long-term stability and growth, and elevate industry standards by showcasing use cases and success stories of AI implementation.
#Innovation in tourism #Reports
Comments (0)
See also
-
48
G20 Tourism and SDGs Dashboard by UNWTO and India's G20 Presidency
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +59 more
-
69
Water management in travel & tourism: Analyzing global and regional water use
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +40 more
-
116
AI in tourism: G7 and OECD guidelines for a sustainable and innovative future
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +40 more