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Wallonia’s digital roadmap for tourism sector

Knowledge documents

22 July 2025

Wallonia’s digital roadmap for tourism sector

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of brown trees beside a river during daytime.

The Walloon Tourism Observatory published a digital strategy study to guide the tourism sector’s digital transformation in Wallonia, focusing on data governance, digital marketing, platform development, and professional training.

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Walloon Tourism Observatory

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Geographical descriptors

Belgium

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Local Authorities

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Innovative tourism services

    • R&I on digital tools for tourism

    • Tools for data on tourism

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Walloon Tourism Observatory published the Digital Strategy for Tourism in Wallonia on 18 October 2021. The study aims to guide the digital transformation of the tourism sector in Wallonia and was presented to the regional parliamentary committee. It outlines strategic priorities to enhance digital capabilities, improve visitor experiences, and support tourism stakeholders in adapting to evolving digital trends. Key topics include data governance, digital marketing, platform development, and capacity building for tourism professionals (The original piece available only in French).   

#Tourism development #Digital nomadism #Innovation in tourism 

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