Learning resources
09 April 2025
2024 European tourism business environment insights
Learning resources
09 April 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The European Tourism Association's 2024 report highlights ongoing challenges in the tourism business environment and calls for improvements in access, regulations, and media coverage.
European Tourism Association
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic / Research and VET Institutions
Financial Institutions and Investors
Local Authorities
National authorities
NGOs / Non-profits
Regional Authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Improving statistics and indicators
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The European Tourism Association's latest report, published on 13 December 2024, provides insights into business environment update in 2024. It indicates that the business environment for European tourism has remained stable or become more challenging compared to the previous year. While 39% of respondents reported increased difficulties, there was a slight decrease in those expecting severe challenges. The report highlights the need for improved access to major attractions, fewer regulatory hurdles, and more positive media coverage to enhance the business climate in 2025.
#Tourism indicators #Tourism development #Economic diversification
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