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Creating an engaging digital marketing strategy for immersive cultural heritage experiences

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28 August 2024

Creating an engaging digital marketing strategy for immersive cultural heritage experiences

Cultural tourism

Best practices, peer learning and networking

Digitalisation of tourism SMEs and destinations

+6 more

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An illustrative photo of a Colosseum

The INSITES EU project’s fifth module focuses on digital marketing within cultural heritage tourism. It covers effective storytelling, media analysis, and strategy, emphasizing the role of user-generated content. 

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Authors

INSITES project

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic / Research and VET Institutions

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

International Organisations

Media / Journalist Organisations

Networks and Federations / Confederations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Cultural tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • Tourism strategies

    • Training opportunities

    • Well-being of residents

  • Business activities

    • Festivals, cultural and entertainment activities

    • Museums

    • Operation of historical sites

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The INSITES EU project offers a training pack for cultural heritage tourism, highlighting digital technology’s potential. The fifth module covers digital marketing, focusing on storytelling and user-generated content. It teaches effective storytelling, media analysis, and strategy. The content is useful for small tourism businesses, heritage groups, site custodians, museum professionals, and tourism students. The resources are available for free download in PowerPoint format for flexibility.

#Cultural preservation #Reports

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The INSITES EU project’s sixth module explores key collaborators for digital cultural heritage projects and provides guidance on designing partnerships.
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Deepening engagement with cultural heritage tourism audiences

The INSITES EU project’s fourth module focuses on characteristics of cultural heritage tourism audiences, especially younger ones, providing tools for deeper customer engagement
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