Learning resources
27 September 2024
Sustainable communication: Building long-term credibility
Learning resources
27 September 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+40 more
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The Visit Sweden article emphasizes building long-term credibility through consistent, transparent communication and storytelling in sustainability efforts.
Visit Sweden
Topics
Sweden
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Green Transition of Tourism Companies and SMEs
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Visit Sweden article discusses the importance of building credibility over time through effective communication, particularly in the context of sustainability. It emphasizes the need for consistent and transparent messaging to foster trust with audiences. The article also highlights the role of storytelling in conveying sustainability efforts and suggests practical strategies for organizations to enhance their credibility, such as engaging with stakeholders and showcasing genuine commitments to sustainable practices. Overall, it provides a comprehensive guide for businesses looking to strengthen their reputation through honest and impactful communication (The original piece available only in Swedish).
#Sustainable tourism #Stakeholder engagement #Community engagement
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