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A new regulation regarding environmental product claims

Legislation

22 August 2024

A new regulation regarding environmental product claims

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a woman selecting clothes in a shop

The Green Claims Directive proposes EU-wide rules to ensure transparency and reliability in environmental advertising, combating greenwashing and empowering consumers to make informed, sustainable choices.

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European Commission

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Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Circularity of tourism services

    • Sustainable mobility

  • Business activities

    • Other

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The European Commission has up a proposal for a Green Claims Directive in March 2023. This proposal seeks to ensure reliable information about the sustainability of products and counter firms' deceptive environmental claims. It attempts to safeguard customers from greenwashing and encourage wise shopping choices by defining precise standards for environmental branding and claims. The idea contributes to a circular and green EU economy by requiring businesses to support their claims with solid, verifiable, and science-based evidence.

#Circular tourism economy

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