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Bulgaria collaborates with Mastercard to boost tourism innovation

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16 June 2025

Bulgaria collaborates with Mastercard to boost tourism innovation

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a view of a city.

Bulgaria has joined Mastercard’s Tourism Innovation Hub to enhance its tourism sector through sustainable and digital transformation initiatives.

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Bulgarian News Agency

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Geographical descriptors

Bulgaria

Organisation Type

International Organisations

National authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Improving statistics and indicators

    • R&I on digital tools for tourism

    • Tools for data on tourism

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

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According to the Bulgarian News Agency, Bulgaria joined Mastercard’s Tourism Innovation Hub in March 2025. This global centre, headquartered in Madrid, is dedicated to advancing tourism through sustainable and intelligent digital economy solutions, helping cities and countries attract more visitors. The agreement was signed by the Minister of Tourism, Miroslav Borshosh, and Nicola Villa, Mastercard’s Executive Vice President for Public Sector Strategic Growth. The partnership aims to accelerate the digital transformation of Bulgaria’s tourism industry.

For further information, please follow the attached link.

#Innovation in tourism #Tourism development #Sustainable tourism 

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