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02 July 2025
EU Ecolabel reinforces trust in circular economy at the EU Green Week 2025
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The EU Ecolabel displayed during the EU Green Week 2025, reinforces consumer trust and supports circularity in 25 product categories, by providing a reliable, science-based standard in a market riddled with greenwashing claims.
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The European Commission’s Directorate-General for Environment published a news item reflecting on the impact of the EU Ecolabel symbolised by the small green flower since its introduction, in 1992. Highlighted during EU Green Week 2025, the Ecolabel champions sustainable production and empowers consumers with clear, verified information, thereby advancing a clean, circular and competitive European economy.
Over 25 product groups, fall under independently verified environmental criteria that emphasise reuse potential, recyclability, waste reduction and resource efficiency. At the event, EU Environment Commissioner Jessika Roswall underscored the label’s importance in restoring consumer confidence, noting how 62% of Europeans struggle to navigate vague green claims, a challenge the Ecolabel directly addresses.
Read the full article on the European Commission’s website.
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