The 3rd edition of the Explore France Festival took place in London, showcasing French cultural offerings over three days. The event targeted tour operators, travel agencies, cultural networks, media, influencers, and the British public. Highlights included B2B workshops, networking events, and presentations of cultural innovations like Ubisoft’s virtual reality experience of Notre-Dame de Paris. The festival aimed to promote French culture and tourism to key decision-makers and the general public (The original piece available only in French).

#Cultural preservation #Innovation in tourism #Cross-regional cooperation #Tourism development