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NBTC pledges to balance tourism in the Netherlands

News

26 May 2025

NBTC pledges to balance tourism in the Netherlands

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+14 more

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An illustrative photo of people at the beach with their dog.

Discover NBTC’s commitment to reshaping tourism in the Netherlands by 2027 through the use of data sources and predictive modelling.
 

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Authors

Editorial team

Topics
Geographical descriptors

Netherlands

Organisation Type

Destination Management & Marketing Organisations

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Innovative tourism services

  • Business activities

    • Activities of associations and other organisations supporting tourism

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The Netherlands Board of Tourism & Conventions (NBTC)—the national destination management organisation of the Netherlands—has committed to achieving a more balanced distribution of tourism across the country by 2027. To reach this goal, the organisation plans to harness big data and predictive modelling to better understand and influence visitor flows across various cities and regions.

Stay informed about the NBTC’s progress and discover how you can contribute to reshaping the future of tourism by following the attached link!

#Destination management #Innovation in tourism

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