News
16 June 2025
From protest to progress: How Europe grapples with overtourism
News
16 June 2025
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As the environmental, social and economic pressures caused by overtourism continue to grow across southern Europe, destinations like Switzerland are adopting innovative, sustainable travel strategies to minimise impact and promote responsible travel.
BBC
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While anti-tourism demonstrations are being organised across parts of southern Europe this summer, efforts are also under way to transform the tourism sector. According to the BBC, travellers are becoming more aware of their impact, and destinations are introducing innovative initiatives to promote a more sustainable travel season.
Switzerland is among the countries taking action—encouraging off-season travel, promoting the use of public transport, and informing visitors about potentially higher costs in popular areas. Existing initiatives include discounts on public transport for guests staying at sustainability-certified Swisstainable hotels, campaigns promoting off-season travel, tourism taxes, and more.
For more details on these initiatives and examples from other destinations working to balance tourism growth, follow the attached link.
#Sustainable travel #Destination management #Stakeholder engagement #Responsible travel #Innovation in tourism
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