Braga Business Association in partnership with the Municipality of Braga is developing a project named: "Braga Smart Retail" to establish Braga as the main shopping destination in the Northern Portugal – Galicia Euroregion and one of the most important in the Iberian Peninsula.

The objectives are:

- To increase the attractiveness and accessibility of the urban space, fostering the digitalisation of the business ecosystem and business competitiveness, through the creation of an advanced technological environment;

- To make the consumer experience, both physical and digital, memorable, by articulating and integrating the city's commercial, tourist and cultural offerings, through the creation of an advanced technological environment.

The project organisers pledge the following targets:

Growth Rate of Companies with Websites: +30%

Growth Rate of Companies on Google Maps: +30%

Growth Rate of Companies with Social Networks: +30%

Growth Rate of Companies with Internet Access: +40%

Growth Rate of Companies that provide Internet to customers: +30%

Growth Rate of Companies that sell via Social Networks: +30%

Growth Rate of Companies that sell via their own website or Marketplace: +15%