1. Provide digital information to consumer by means of an e-label Platform

Through the development of a digital platform accessible to all wine companies, CEEV will promote and facilitate the process of digitally providing consumers with transparent information on the characteristics of wine products, their sustainability, and on responsible wine consumption, thereby enabling them to make informed choices. By using their smartphone to scan the QR code printed on the physical back label of a bottle, consumers will be directly led to the e-label of the product they have scanned, providing relevant information in their language (thanks to geo-localisation of the consumer). This is a new commitment concerning food consumption patterns for healthy and sustainable diets that will also have an impact on internal processes and operations. It aims at better empowering European consumers to improve food consumption patterns in the EU and create a food environment that makes it easier to choose healthy and sustainable diets. 

2. Promote consumer awareness of healthy, balanced, and sustainable diets through the Wine in Moderation program

CEEV will play its part in contributing to the fight against the harmful consumption of alcohol by supporting the implementation at the national level of the Wine in Moderation program to promote well-being and a balanced lifestyle, a moderate and responsible wine drinking pattern, and safeguarding the heritage of wine. This is an ongoing commitment of the EU wine sector started in 2008 about food consumption patterns for healthy and sustainable diets. 

3. Promote sustainable production practices

CEEV will support the assessment of the impact of wine production and the implementation of more sustainable production systems to improve the footprint of wine production (including current emissions) in the European Union, so that wine companies can work towards a more sustainable production system, and, among others, a climate-neutral food chain in Europe by 2050. 

This is a new commitment aiming at promoting the improvement of sustainability within internal processes, operations, and organisation and throughout the supply chain, in synergy with primary producers and other actors. It aims, among others, at supporting an optimised circular and resource-efficient food (wine) chain in Europe.

4. Reinforce the resilience and competitiveness of the full wine supply chain

By strengthening supply chain relations, fostering the creation of partnerships, and encouraging the transfer of know-how, CEEV will support the resilience and competitiveness of all EU wine operators. 

CEEV will also support and engage in the development of research and innovation programmes on wine sustainability and disseminate their results. 

To support the improved resilience and competitiveness of the supply chain, CEEV will help identify relevant pre-competitive research and innovation and support these programs. It will also support wine companies in taking up digital solutions and modern technologies. 

This is a new commitment aiming at promoting the improvement of sustainability throughout the supply chain, in synergy with primary producers and other actors. It aims to support sustainable value creation in the European food (wine) supply chain through partnership. 

Full detail of the pledge in the provided attachment.