"The Transition Pathway: Spotlight on EU Tourism Policy' Podcast"

Over the past year, the Digital Tourism Think Tank has developed a range of in-depth podcast shows, offering a rich, expert-led perspective on the most critical matters impacting our industry. 

This includes podcasts such as ‘Leading Tourism’s Transition’ and ‘Beyond Tourism’s Horizon’ as well as a partner-led series of shows such as ‘Place-Based Innovation’ with Newcastle Gateshead Initiative and ‘Backstage Leadership Conversations’ with Abu Dhabi Tourism & Conventions.

The significance of European Tourism policy at this precise moment is particularly important to convey, where as an industry we are undergoing significant change and there’s an opportunity for tourism stakeholders to get behind the vision underpinning the transition pathway.

With the right level of support and partnership, we hope to launch a new podcast series shining a light on this, providing an outlet for tourism leaders to explore some of the ideas, the vision and the actions required to support the transition.

The hope is to launch a series where the voice and ambition for European tourism are given a platform, whilst the objectivity brought by the DTTT offers critical objective thinking coupled with perspectives and opinions which are representative of the diverging views, needs and activities of the wider sector in applying or supporting the transition.  


Prerequisites

Creating such a series requires buy-in, commitment and an interest in sharing and subscribing amongst the wider industry. 

Given the relevance and importance of both staying informed, engaging in dialogue and exploring some of the needs and priorities, we believe there is a strong appetite for this series, but it also requires interest, support and backing, especially at an institutional level.

Achieving this requires:

1. Launch a dedicated 'The Transition Pathway: Spotlight on EU Tourism Policy' podcast created in partnership with the European Commission, with the support of a range of European Associations representing a wide range of stakeholder voices and opinions.
2. Identify and highlight initiatives from the European Commission and reasons for stakeholders to become active participants, whilst also bolstering accessibility to knowledge on various European programmes and initiatives.
3. Spotlight on association initiatives through special guest series, where strategic partners such as European associations see the value in spotlighting their activities.
4. Setting aside dedicated resources and investment to plan, record, edit and publish the series
Identify clear interest and demand at a European level from institutional partners to support the initiative through partnership either direct or indirect, such as Association Membership.

Key Milestones

1. May 2023 - Announce podcast series alongside European Tourism Day and secure interest amongst stakeholders.
2. May 2023 - Record initial series exploring some of the topics and learnings through interviews with stakeholders.
3. September 2023 - Completion of inaugural series, with traction achieved and demonstrated through listenership and partner support and endorsement.
4. January 2024 - Commitment to long-term continuation of series, with buy-in and partnership from stakeholders at a European level with a clear resource justification (e.g. strong support or uptake of association memberships or a series sponsor).