In Estonia, government has allocated nearly 4 million euros of REACT EU funds for digitalisation of tourism sector. A public call was announced for centaralized key digital solutions in the tourism sector. 10 project appilcations were received and these are currently being evaluated. 

Purpose of the grant scheme is to direct changes in the tourism sector, as a result of which undertakings in the tourism sector invest in digitization and automation, increasing the international competitiveness of the Estonian tourism sector.

The sub-objectives of the provision of support are:
1) digitalisation of the management of resources of tourism service providers and making work processes more efficient;
2) improving the availability, accessibility and booking of additional services for end-users and streamlining the customer journey;
3) developing the capacity for data analysis and the use of data.

Estonian tourism board also supports developing of know-how of tourism SME-s, for example currently two master classes in service design and digitization of tourism companies are running. The aim of the master classes is to promote the use of service design and digitization of services in Estonian tourism companies in order to increase the companies' export and innovation capacity and the attractiveness of tourism services in foreign markets. Total 30 enterprizes can participate in this programme.