Pledges
Pledge formulated by SmartGuide (3)
Pledges
Publishing organisations:
SmartGuide
Relevant countries:
Czechia
Organisation types:
Academic/Research and VET Institutions
Fixed target date:
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SmartGuide
Topics
Czechia
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Innovative tourism services
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Share
SmartGuide pledges to collect, aggregate, analyze and offer to tourism boards precise geolocated data on the behavior of tourists. This big data includes street-level destination heatmaps with unprecedented precision (based on GPS, not telecom BTS), we know what tourists from different countries do, where they spend their time, what content they consume, what they find boring, and what interests them. Destinations and tourism boards can use this understanding for Smart Destination Management and marketing like never before.
See an example: https://drive.google.com/file/d/1-VK6Ex9IJnvrCB9cDMw3rMXTaAex2H0d/view?usp=sharing
At this point, we are collecting 10s of Millions of data points yearly which allows insight such as these mentioned above. By 2025, we aim to collect 5 Billion geolocated activities per year and provide the most robust data on the behavior of tourists for those destinations where guides have been created to be available for the tourists.
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See also
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13
Pledge formulated by Global Blue (1)
Publishing organisations: Global Blue
Relevant countries: EU-27
Organisation types: Academic/Research and VET Institutions
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +38 more
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1 view
Pledge formulated by NECSTouR (6)
Publishing organisations: NECSTouR
Relevant countries: Belgium
Organisation types: Academic/Research and VET Institutions
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +38 more
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1 view
Pledge formulated by rainmaker.travel (6)
Publishing organisations: rainmaker.travel
Relevant countries: Germany
Organisation types: Academic/Research and VET Institutions
Fixed target date:
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +38 more