Policy
15 August 2024
CzechTourism Strategy 2021–2025: Promoting sustainable tourism in the Czech Republic
Policy
15 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+41 more
Login / create an account to be able to react
-
58
The CzechTourism strategy for 2021–2025 emphasizes sustainable tourism development and innovation in tourism to enhance tourism development.
CzechTourism Agency
Topics
Czechia
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
-
Specific types of tourism
-
-
Adventure tourism
-
Coastal, maritime and inland water tourism
-
Cultural tourism
-
Ecotourism
-
Education tourism
-
Festival tourism
-
Gastronomy tourism
-
Health and medical tourism
-
MICE tourism
-
Mountain tourism
-
Religious tourism
-
Rural tourism
-
Sports tourism
-
Urban/city tourism
-
Wellness tourism
-
-
Transition Pathway Strategic Areas
-
-
Governance of tourism destinations
-
Sustainable mobility
-
Tourism strategies
-
-
Business activities
-
-
Activities of amusement parks and theme parks
-
Activities of associations and other organisations supporting tourism
-
Air passenger transport
-
Camping grounds, recreational vehicle parks and trailer parks
-
Events catering and other food services
-
Festivals, cultural and entertainment activities
-
Gardens and nature reserves activities
-
Holiday Housing / Apartments and other short stay accommodation
-
Hotel and similar accommodation
-
Mobile beverage services
-
Mobile food services
-
Museums
-
Operation of historical sites
-
Other
-
Other accommodation
-
Other amusement and recreation activities
-
Other food and beverage services
-
Other holiday reservation services
-
Other tourism transportation activities
-
Rail Passenger transport
-
Recreational and sport activities
-
Restaurants, cafes and bars (Food and Beverage serving activities)
-
Road passenger transport
-
Tour operator activities
-
Travel agency activities
-
Water (sea, coastal and inland) passenger transport
-
Share
Aimed at enhancing the Czech Republic’s image as a leading tourist destination, the 2021–2025 Strategy of the CzechTourism Agency outlines a systematic approach to both domestic and international promotion. Developed in collaboration with key partners, including tourism experts Ingrid Sieder and Doug Lansky, this strategy builds on insights from the previous Tourism Marketing Concept (2013–2020). It features a clear division into corporate and destination goals to allow for precise measurement and ongoing evaluation of progress.
Focused on sustainable tourism and effective management, the strategy addresses the need for well-defined, actionable goals and outlines activities to maintain, strengthen, or adjust tourism initiatives. By integrating best practices and trends from European and global destinations, it aims to adapt and enhance the Czech Republic’s tourism sector, ensuring alignment with evolving industry standards and consumer expectations.
#Sustainable tourism #Innovation in tourism #Tourism development #Travel technology
Documents
Comments (0)
Login / create an account to be able to comment
Related content
See also
-
25
Czech Republic’s tourism development strategy 2021-2030
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +40 more
-
69
EU strategy for sustainable tourism focused on navigating challenges and building resilience
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +42 more
-
29
Czech Republic’s tourism development strategy: 2024-2025 action plan
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +40 more