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Ireland's national tourism strategy: People, place and policy

Policy

15 August 2024

Ireland's national tourism strategy: People, place and policy

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a coastal landscape featuring a lighthouse

Ireland’s plan to grow its tourism sector to EUR 5 billion in revenue and 10 million annual visits by 2025 focuses on sustainable tourism and adaptation strategies.

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Department of Transport, Tourism and Sport in Ireland

Topics
Geographical descriptors

Ireland

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Sustainable mobility

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Ireland’s tourism sector plays a crucial role in the nation’s economy, contributing significantly to both employment and revenue. Since 2011, the government has strategically positioned tourism at the heart of its economic recovery plan, introducing measures such as the reduced VAT rate and various promotional campaigns to boost visitor numbers. This approach has led to a notable increase in tourism revenue and job creation. The current focus is on stabilizing the sector and setting a long-term vision that emphasizes the interconnected roles of people, place, and policy in enhancing Ireland’s tourism experience.

The document outlines the government’s ambition to increase overseas tourism revenue to €5 billion and achieve a total of 250,000 jobs in the sector by 2025. This will involve targeting 10 million overseas visits annually and ensuring high visitor satisfaction levels. The strategy also highlights the need for a robust policy framework to support sustainable growth, address economic and environmental challenges, and capitalize on Ireland’s unique cultural and natural assets.

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.

#Sustainable tourism #Community engagement #Innovation in tourism #Resilience planning #Adaptation strategies

Documents

PEOPLE, PLACE AND POLICY GROWING TOURISM TO 2025
English
(1.93 MB - PDF)
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