Policy
15 August 2024
Ireland's regional tourism strategy: A roadmap for sustainable tourism and economic growth in the Ancient East
Policy
15 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Fáilte Ireland’s 2023 strategy for the Ancient East aims to transform the region into a sustainable, heritage-rich destination, focusing on sustainable tourism, cultural preservation and destination management.
Failte Ireland
Topics
Ireland
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Sustainable mobility
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Ireland’s Ancient East Regional Tourism Development Strategy 2023 – 2027 outlines a comprehensive plan for advancing tourism in this historically rich region. The document begins with an executive summary and contextual overview, explaining the region's past achievements and strategic context. It details how Ireland’s Ancient East has evolved and forecasts future recovery and growth within the regional tourism sector.
The core of the strategy is found in Section 2, which articulates a vision for the region’s tourism future, identifies strategic challenges, and sets specific objectives. This vision includes fostering sustainable tourism practices and enhancing visitor experiences. Section 3 presents the strategic framework, encompassing various components such as sustainability, visitor and brand strategies, destination and product development, and industry growth. Each strategy is designed to address different facets of tourism development, from environmental protection to community engagement. The plan concludes with methods for measuring success and appendices for additional information. Overall, this strategy aims to position Ireland’s Ancient East as a premier sustainable tourism destination by 2027.
#Sustainable tourism #Cultural preservation #Smart destinations #Stakeholder engagement #Destination management
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