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Key points for the further development of the Germany's National Tourism Strategy

Policy

30 October 2024

Key points for the further development of the Germany's National Tourism Strategy

Adventure tourism

Coastal, maritime and inland water tourism

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An illustrative photo of a palace near green field and park

Published in 2022, the document provides main points for German National Tourism Strategy advancement, focusing on sustainability, competitiveness and resilience.

Publishing org

Federal Ministry for Economic Affairs and Climate Protection of Germany

Topics
Geographical descriptors

Germany

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Digitalisation of tourism SMEs and destinations

    • Green Transition of Tourism Companies and SMEs

    • Innovative tourism services

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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This document, published by the Federal Ministry for Economic Affairs and Climate Protection of Germany on 6th July, 2022, outlines key points for advancing Germany’s National Tourism Strategy. It focuses on making tourism more sustainable, competitive, and resilient. 

Key areas include achieving climate neutrality by 2045 through eco-friendly practices, leveraging digital technologies to enhance tourism services, addressing labor shortages with better training and working conditions, and boosting global competitiveness by supporting innovation and infrastructure. The strategy also emphasizes social inclusion, ensuring that tourism benefits all regions, including rural areas, and improving coordination among federal, state, and local governments, as well as private and civil society organizations. Ultimately, the goal is to establish Germany as a top sustainable tourism destination, harmonizing economic growth with environmental and social responsibilities.

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform (The original piece available only in German).

#Sustainable tourism #Resilience planning #Innovation in tourism #Destination management

Documents

Key points of the Federal Government for the further development of the National Tourism Strategy – Making Sustainable Tourism Competitive
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(637.7 KB - PDF)
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