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Latvia’s 2027 strategy for boosting tourism and event industry exports

Policy

26 September 2024

Latvia’s 2027 strategy for boosting tourism and event industry exports

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of the House of the blackheads in Riga

Latvia’s strategy until 2027 aims to enhance tourism and event sector exports through quality improvement, innovation, sustainability, and stakeholder collaboration.

Publishing org

Ministry of Economics of the Republic of Latvia

Topics
Geographical descriptors

Latvia

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Green Transition of Tourism Companies and SMEs

    • Innovative tourism services

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Latvian Tourism and Event Industry Export Promotion Strategy until 2027 outlines Latvia’s strategic plan to enhance the export capabilities of its tourism and event sectors. The strategy aims to increase international recognition of Latvian tourism and boost the export of business and event tourism. 

Key priorities include improving the quality and competitiveness of tourism products and services, fostering innovation, and ensuring sustainable development. In addition, the document emphasizes the importance of collaboration among stakeholders and provides an action plan to achieve these goals. It also highlights the economic significance of tourism, noting its contribution to Latvia’s overall export volume and service exports. The strategy aligns with the National Industrial Policy Guidelines for 2021-2027, aiming for a 4.2% annual growth rate in the tourism sector, comparable to pre-COVID-19 levels.

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform (The original piece available only in Latvian).

#Tourism development #Sustainable tourism #Innovation in tourism #Stakeholder engagement

Documents

Latvian Tourism and Events Industry Export Promotion Strategy until 2027
English
(1.18 MB - PDF)
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