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Mosel tourism strategy 2025: Preserving and promoting the destination

Policy

02 December 2024

Mosel tourism strategy 2025: Preserving and promoting the destination

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a river running through a lush green hillside

The Mosel tourism strategy outlines a comprehensive plan to promote sustainable tourism and maintain the region's appeal through strategic direction, branding, and stakeholder collaboration.

Publishing org

Mosellandtouristik GmbH

Topics
Geographical descriptors

Germany

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Mosel tourism strategy for 2025, adopted in 2020 by Mosellandtouristik GmbH, serves as a guiding framework for the region's tourism development over five years. Its primary aim is to promote sustainable tourism and preserve the Mosel's status as a competitive and appealing destination. The strategy details the future vision, mission, strategic directions, profile, brand, target groups, key topics, and markets for the Mosel's positioning. It serves as a tourism framework and roadmap for all tourism stakeholders and partners, ensuring the Mosel remains an attractive and competitive destination.

For a comprehensive analysis and further insights, please refer to the linked source on the left-hand side of the platform (The original piece available only in German).

#Tourism development #Stakeholder engagement #Sustainable tourism #Green transition

Documents

Mosel Tourism Strategy 2025
English
(1.7 MB - PDF)
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