Policy
02 December 2024
Mosel tourism strategy 2025: Preserving and promoting the destination
Policy
02 December 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The Mosel tourism strategy outlines a comprehensive plan to promote sustainable tourism and maintain the region's appeal through strategic direction, branding, and stakeholder collaboration.
Mosellandtouristik GmbH
Topics
Germany
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Mosel tourism strategy for 2025, adopted in 2020 by Mosellandtouristik GmbH, serves as a guiding framework for the region's tourism development over five years. Its primary aim is to promote sustainable tourism and preserve the Mosel's status as a competitive and appealing destination. The strategy details the future vision, mission, strategic directions, profile, brand, target groups, key topics, and markets for the Mosel's positioning. It serves as a tourism framework and roadmap for all tourism stakeholders and partners, ensuring the Mosel remains an attractive and competitive destination.
For a comprehensive analysis and further insights, please refer to the linked source on the left-hand side of the platform (The original piece available only in German).
#Tourism development #Stakeholder engagement #Sustainable tourism #Green transition
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