Policy
06 September 2024
Overview and objectives of the collaboration scheme for travel bloggers, influencers, and content creators in Cyprus
Policy
06 September 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The Collaboration Scheme for Travel Bloggers, Influencers, and Content Creators 2024 aimed to promote Cyprus through digital influence.
Deputy Ministry of Tourism of Cyprus
Topics
Cyprus
Consumer / tourist organisation
Destination Management & Marketing Organisations
Media/Travel Journalist Organisations
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Deputy Ministry of Tourism of Cyprus has launched the Collaboration Scheme for Travel Bloggers, Influencers, and Content Creators 2024, published on July 31, 2024. This initiative aims to enhance Cyprus’ digital presence and promote the island as a diverse and high-quality tourism destination.
By partnering with influencers and content creators, the scheme seeks to highlight Cyprus’s natural beauty, cultural heritage, and unique experiences. The collaboration focuses on generating engaging content that increases traffic and engagement on the Ministry’s social media platforms, ultimately boosting Cyprus’ brand awareness in key markets.
It is expected that the outcomes of the scheme will include attraction of more visitors in Cyprus, improvement of Cyprus’s image as a tourism destination, and benefits from tourism to local communities.
For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.
#Destination management #Cultural preservation
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