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Rheinhessen tourism strategy 2025: Embracing wine, culture, and nature

Policy

05 December 2024

Rheinhessen tourism strategy 2025: Embracing wine, culture, and nature

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of green grass field with plants.

The Rheinhessen tourism strategy aims to elevate the region's tourism by focusing on wine, culture, and nature, while promoting sustainable practices and fostering collaboration among local stakeholders.

Publishing org

Rheinhessen-Touristik GmbH

Topics
Geographical descriptors

Germany

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Rheinhessen-Touristik GmbH released the Rheinhessen Tourism Strategy 2025 in May 2017. The strategy aims to position the region as a top destination by focusing on wine, culture, and nature. Developed in close collaboration with local tourism stakeholders, it emphasises sustainable tourism development, enhancing visitor experiences, and promoting high-quality tourism services. The strategy highlights the importance of local stakeholder cooperation and innovative marketing to showcase the region's unique attractions.

For a comprehensive analysis and further insights, please refer to the linked source on the left-hand side of the platform (The original piece available only in German).

#Tourism development #Cultural preservation #Cross-regional cooperation

Documents

Rheinhessen tourism strategy 2025
English
(2.26 MB - PDF)
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Categories
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